Can Microsoft Really Save the Zune?

In late 2006, Microsoft released its first generation Zune, a digital media platform comprised of a portable digital media player, Windows-based software, and an online service. But at least the company had a reason for this inactivity: It was prepping a revolutionary Zune 2.0 release comprised of new players, new software, new online services, and new capabilities all around.

I see it this way: No matter what MS might or might not do about Zune, until this Social thing is there Zune is a dead product! Get rid of the stupid "Social" (as Microsoft should get rid of WOW in Vista) and then allow people to put anything in their Zune - MP3 - AAC, etc. and then may be something would come off of this prodcut! Until then NADA!