PooP's Tech World
Firms Paid TV's Tech Gurus To Promote Their Products
The art of product placement, an increasingly popular and open practice with movie studios, has been handled quietly in television news. In the seemingly endless number of segments about the latest and greatest computers, cameras, music players and other gadgets, experts are praising products -- often on "satellite tours" of local stations -- without disclosing that the manufacturers are paying them to spread the word on the airwaves.
Since December, he has discussed Sony's ImageStation digital photo site on WNBC's "Today in New York" and Fox's "Arizona Morning"; Sony's DSC-H1 camera on "Good Day Dallas," "Today in St. Louis" and "News Daybreak" in Austin; Energizer E{+2} Lithium batteries on Fox's "Morning News at Seven" in North Carolina; Sony's Cyber-shot camera on Fox's Houston station, and Hewlett-Packard's Digital Entertainment System on "Today."
Payolls are back!
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