The Most Successful Product Intro of the 21st Century

Apple's iPhone could emerge as the most succesful product introduction of the 21st century, new research suggests.

Lightspeed Research surveyed 39,000 people on its US online panel in the days following the launch of the device on 29 June - and the research findings are staggering.

Thirty-two per cent of those surveyed who do not currently own an iPhone stated that they do intend to purchase one, with 8 per cent planning to purchase in the next three months and 22 per cent planning to purchase "some time in the future", the researchers said.