Microsoft in Talks to Buy DoubleClick, Journal Says

March 28 (Bloomberg) -- Microsoft Corp. is in talks to buy DoubleClick Inc., the Internet advertising company owned by private-equity firm Hellman & Friedman LLC, the Wall Street Journal reported, citing unidentified people familiar with the situation. DoubleClick hired Morgan Stanley to explore its options, including a possible stock-market listing, the Journal said, citing the people, who indicated there are other potential suitors. Hellman & Friedman is seeking at least $2 billion, almost double the $1.1 billion it paid for the New York-based company in 2005, the newspaper said. Question in my mind is: What is MS phishing for now? LOL!